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市場セグメンテーション

Market understanding and concept research

Exploration of Consumer Behavior and Usage Occasions of Streaming Services
Our client – a popular streaming service – was looking into different avenues they might want to explore to better connect with their...
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Understanding Gaming Behaviour and Play Testing in Japan
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New TV Show Positioning

New TV Show Positioning
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Heated Tobacco Consumer Affective Test (Pre-recruited CLT)
An international tobacco company is interested in understanding how to improve their heated tobacco device’s usage and flavor amongst tobacco users. By recruiting...
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Exploring opportunities in the retail space to cater to a younger audience in Japan​

Exploring Opportunities in the Retail Space to Cater to a Younger Audience in Japan​
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Luxury Brand Purchase Intention Survey (Exit Survey)
Ca
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SVOD Usage-Attitudes Study (2-Phase Qual & Quant)

SVOD Usage/Attitudes Study (2-Phase Qual & Quant)
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Mobile Gaming Segmentation Study (Internet Survey)

Mobile Gaming Segmentation Study (Internet Survey)
Ca
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New Movie Release (Cinema Exit Survey)

New Movie Release (Cinema Exit Survey)
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Korean Pop Culture Awareness Study (Internet Survey)

Korean Pop Culture Awareness Study (Internet Survey)​
Ca
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Understanding the Consumer Journey for Purchasing Automobile Insurance

Understanding the Consumer Journey for Purchasing Automobile Insurance
Ca
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Preparing for the Market Entry of a Premium Skincare Brand
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