Co-creation Workshop with Beta Consumers to Understand Cultural Relevance and Improvement Points
As a first step, an international food company sought to polish and workshop concepts for a new dairy-based gut healthy food product. These refined concepts would be refined into product ideas that would be tested with mainstream consumers as a next step.
Our Work
- 1 x 2-hour group co-creation workshop with early adopters of gut health products
- Evaluation and refinement of new dairy based gut health product concepts
The Outcome
- Provided direct consumer input to enhance product ideas, making them more appealing and relevant to mainstream audiences
- Identified consumer expectations for gut health products, including desired benefits and ingredients
- Assessed how well the new concepts align with the client’s brand identity and identified opportunities to differentiate from competitors
“Thank you so much. Your learnings were so insightful!”
– Client Voice