Pet Food Packaging Evaluation for the Japanese Market
A global pet food brand sought to evaluate newly developed packaging designs across multiple markets prior to launch. The study aimed to understand Japanese consumers’ reactions toward several package concepts, identify the designs that resonated most strongly in Japan, and uncover culturally specific preferences and evaluation tendencies that could help optimize the final packaging direction.
Our Work
- Conducted short online in depth interviews with Japanese pet owners to evaluate multiple pet food packaging concepts
- Explored perceptions toward package design, visual appeal, readability, trustworthiness, and overall purchase impression
- Identified Japanese specific evaluation tendencies and cultural preferences related to packaging communication and design elements
The Outcome
- Identified the packaging concepts most preferred by Japanese consumers
- Revealed Japanese specific preferences and evaluation patterns toward pet food packaging
- Provided strategic recommendations to refine packaging language, visual communication, and overall design direction for the Japanese market
– Client Voice