Understanding In-Home Usage and Attitudes toward Vacuum Cleaners in Japan​

New Vacuum Cleaner Usage/Attitudes (Home Use Test)

A leading vacuum manufacturer partnered with us to understand the strong performance of its previous models in Japan, while also testing a newly developed prototype designed specifically for the market. The objective was to uncover real usage behaviors, expectations, and opportunities for refinement.​

Our Work

  • Prototype models of the vacuum were sent out to pre-recruited respondents to test in their home over several days​
  • Collected weekly usage journals capturing real-life interactions, usage frequency, and evolving perceptions of the product

The Outcome

  • Deep understanding of Japanese in-home usage behaviors and how they differ from other markets, highlighting drivers of product success​
  • Uncovered actionable insights to refine the prototype and support a successful product redesign and relaunch in the Japanese market

“Proficiency, support, knowledge, in-depth feedback”

– Client Voice

Let's Talk

Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.