by carterjmrn | Jun 19, 2023 | Aging Technology, Marketing Trends and Insights, Super Aged Society
The Power of Seniors in Business Japan is known for having the world’s largest aging population, and this demographic group is becoming more important for businesses. In particular, seniors are a significant consumer group that spends more than younger...
by carterjmrn | Oct 25, 2022 | Japan Mega Trends, Japan Sentiment Tracker, Marketing Trends and Insights
CarterJMRN has been tracking daily social media usage among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017. Our latest wave in 2022 has found that the most used daily platform is LINE- Japan’s leading messaging app, at 52%, followed...
by carterjmrn | Feb 4, 2022 | Carter Group Viewpoints, Japan Market Entry, Marketing Trends and Insights
Japan retakes the luxury centre stage from China Some 30 years ago, Japan was the epicentre of growth in global luxury. While it has remained a significant market for international luxury brands, China has taken over Japan’s leading consumer role in Asia in recent...
by carterjmrn | Aug 19, 2021 | Ageing and Generations, Carter Group Viewpoints, Marketing Trends and Insights
CarterJMRN has been tracking daily social media use among the general public aged 16-69 via our Japan Consumer Sentiment Survey since 2017. In our latest wave in 2021 we found that the most frequently used platform was LINE at 48%, followed by YouTube at 44% and...
by carterjmrn | Feb 4, 2020 | Carter Group Viewpoints, Japan Market Entry, Marketing Trends and Insights
If you want to be big in Japan, an essential step in your market research should be learning from the most successful Japanese brands. There are all sorts of bright lenses for examining the worth and status of companies out there. Lists of the Most Successful Japanese...
by carterjmrn | Dec 24, 2019 | Japan Market Entry, Marketing Trends and Insights
Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as a religious holiday (only 1% of the population self identifies as...
