by alopez | Mar 2, 2026 | Marketing Trends and Insights
Japan’s sports apparel and equipment market is one of the most mature and structurally distinctive in the world. While global brands enjoy strong lifestyle visibility, domestic brands continue to hold powerful positions due to institutional ties, sport-specific...
by alopez | Feb 18, 2026 | Marketing Trends and Insights, Research in Action
Exceptional Patterns of Rhinitis Treatment Behavior in Japan In Japan, it is common for people to visit a clinic on the same day they notice physical discomfort, receive a consultation, and obtain a prescription without prior appointment. No referral is required, and...
by alopez | Feb 12, 2026 | Marketing Trends and Insights
Valentine’s Day in Japan: A Day When Women Give Chocolate to Men Valentine’s Day originally stems from Christian traditions in Europe, where couples exchange gifts such as flowers, cards, or shared meals. Chocolate is only one of many gift options in Western...
by alopez | Feb 4, 2026 | Marketing Trends and Insights
From Showa Masculinity to a New Standard of Professional Grooming Men’s cosmetics in Japan are no longer a fringe trend. What was once considered unnecessary—or even inappropriate—is now being reframed as a practical tool for professional appearance management,...
by alopez | Jan 20, 2026 | Marketing Trends and Insights
In recent years, the use of generative AI services—led by ChatGPT—has continued to expand rapidly. In business settings in particular, research suggests that nearly 60% of business professionals are already using generative AI tools, and around half of those in their...
by alopez | Jan 16, 2026 | Marketing Trends and Insights
In recent years, Japanese theme parks have learned to go viral in new ways. Post-pandemic, social media has become a driving force behind park popularity, with VTubers (virtual YouTubers) and online influencers turning sleepy attractions into trending spots overnight....
