Creating an Understanding of the Role of Work and Technological Opportunities in Workplaces for Older Adults
Our client wanted to explore the work life of older adults approaching or extending their retirement, their attitudes towards work, and its meaning in experiencing a high quality of life. We talked to manufacturing, logistics and agriculture workers to identify meaningful technological solutions that provide relevant support and an immediate impact.
Our Work
- 12x in-depth online interviews with older adults, aged 65-80 years, who still worked in the field of manufacturing, logistics or agriculture
- Completion of an online survey related to their work life before the interviews to collect details that could be used as a springboard for the discussion
The Outcome
- A foundational understanding of how older adults approach and engage with work and how work relates to their values, needs and intrinsic/extrinsic motivations
- Identified challenges that older adults experience in each of these industries, informing product innovations and opportunities for robotics
- Persona creation to bring the target group to life for the product development team
“Thank you for all the support. The key learnings from the research are insightful and will help us to move forward with our product ideas.”
– Client Voice