Development of New Digital Platforms and Touch-Points

Development of new digital platforms and touch-points

Our client wanted to invest in new digital platforms and touch-points which would revolutionize the business, and enable a new style of relationship with customers and agents

Our Work

  • Digital ethnography with customers and non customers to understand category journeys and especially pain points
  • Groups to identify category digital needs and screen 90 new ideas against them
  • N=2300 quantitative self complete surveys with respondents aged 20-69
  • Digital U&A, hypotheses validation and opportunity identification, plus screening 40 new digital product ideas

The Outcome

A roadmap for digital development and deployment, including identifying the 4 digital initiatives to be developed and launched by the team.

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