Evaluating Brand Engagement Opportunities in Fruit-related Categories
A global fruits manufacturer wanted to understand where they had current license to engage, and how they might strategically build themselves in to new categories in Japan.
- 8 x expert interviews coupled with cultural intelligence and semiotics
- Experts covering a mix of key cultural commentators and doers
- Secondary research covering a range of dense, B2B media landscape
- A set of key, macro forces shaping the overall market and their individual articulations for each section
A comprehensive set of rules around “how to play” in this space alongside a set of reasons why previous thinking might have been unsuccessful. This could then be used to work out how much license different brands had in being able to engage in their current form