Facial Care Market Entry

Facial Care Market Entry

A well known Dermatologist Skincare brand from the US wanted to develop a winning strategy for entering the Asian market- starting with the very challenging Japanese market.

Our Work

  • Market landscape mapping incorporating desk research and semiotic analysis
  • Expert interviews with skincare professionals (online & print media)
  • Focus groups incorporating Brand DCode to pinpoint positioning with target customers across the different age and skincare needs spectrum
  • Activation workshop with the client team in San Francisco

The Outcome

  • A clear roadmap for market entry, which pinpoints brand positioning and informs product lines development, which takes advantage of the ‘white space’ identified in the category.

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