Gen Y Digital Strategy

Everyone is talking about Digital strategy at the moment. The biggest payment brand in the world wanted to initiate a major strategy piece to understand how they can work with their banking partners to enhance digital strategy in payments

Our Work

  • Market landscape mapping incorporating desk research and semiotic analysis
  • Expert interviews with digital strategists
  • In-home digital ethnography incorporating observations and banking and payment ‘tasks’
  • Video vox pops and creation of opportunity themes for workshopping
  • Regional innovation workshops with client partners

The Outcome

A clear roadmap for 2020 digital strategy based on consumer needs and pain points

8 clear Innovation territories based around consumer needs able to align with the global positioning of the brand

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