In-home Gamer Study

Our client wanted an insider’s view into the everyday life of gamers in Japan. Specifically, as part of developing several new games, they wanted to understand the different needs of mobile vs. console driven and even professional gamers.

Our Work

  • Twelve 2.0-hrs in-home interviews were conducted within metropolitan Tokyo

  • Ethnographic observation of environment and equipment, and discussion of preferences in terms of timing and preferred genre was achieved

The Outcome

  • By visiting their homes, our client was able to observe first-hand the difference in living conditions, equipment preferences, and other important behavioral influencers between western and Japanese gamers

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