Looking at Japan as an Innovation Inspiring Market

The global consumer insight department of an American toy manufacturing company was looking to provide its stakeholders with snack-bite sized insights on the latest trends and fresh topics from Asia and specifically Japan, via a weekly newsletter. 

Our Work

Desk research on the latest trends and buzz in Japan and other Asian countries to feed into the newsletter creation, addressing:

  • Cultural and societal events shaping the nation’s state of mind and essential information to understand Japanese culture.
  • Trends scan in their marketing and cultural context and concrete examples of consumer behaviour and Asian market direction in a variety of industries, with more focus on leisure, entertainment, technology, social network and family's relationships related

The Outcome

A biweekly report on  Japan’s societal and cultural trends and habits, providing insights and necessary information to understand Japan’s current state and culture, which could inspire product, service and campaign developments

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