Looking at Japan as an Innovation Inspiring Market
![Looking at Japan as an innovation inspiring market](https://carterjmrn.com/wp-content/uploads/2022/11/Looking-at-Japan-as-an-innovation-inspiring-market.jpg)
The global consumer insight department of an American toy manufacturing company was looking to provide its stakeholders with snack-bite sized insights on the latest trends and fresh topics from Asia and specifically Japan, via a weekly newsletter.
Our Work
Desk research on the latest trends and buzz in Japan and other Asian countries to feed into the newsletter creation, addressing:
- Cultural and societal events shaping the nation’s state of mind and essential information to understand Japanese culture.
- Trends scan in their marketing and cultural context and concrete examples of consumer behaviour and Asian market direction in a variety of industries, with more focus on leisure, entertainment, technology, social network and family's relationships related
The Outcome
A biweekly report on Japan’s societal and cultural trends and habits, providing insights and necessary information to understand Japan’s current state and culture, which could inspire product, service and campaign developments
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“The report is great! There’s a lot here that we can share with our teams."
– Client Voice
Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.