New Movie Release (Cinema Exit Survey)

New Movie Release (Cinema Exit Survey)

Upon the release of a their brand new movie into Japanese cinemas, our client wanted to understand of how the opening audiences rated the film in order to predict performance for the following weekend

Our Work

  • During opening weekend, an exit survey was distributed to attending audiences throughout the day at select cinemas
  • Surveys were collected upon the end of the film and data was quickly tabulated and analyzed before delivery to the client in Hollywood

The Outcome

  • The client was able to obtain necessary information from early film goers in order to strategize marketing plans for the coming weeks of follower audience members
  • Additional obtained information was also used for marketing tactics for upcoming home entertainment (DVD, SVOD, Pay-per-view etc.) releases

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