Preparing for the Market Entry of a Premium Skincare Brand
A well-known Dermatologist Skincare brand from the US wanted to develop a winning strategy for entering the Asian market- starting with the very challenging Japanese market. The client dedicated a lot of care and time on adjusting their products to the market specific needs and requirements, while forming a compelling business proposition as an MLM.
Our Work
- Market landscape mapping incorporating desk research and semiotic analysis
- Expert interviews with skincare professionals (online & print media)
- Ethnography home visits to observe Japanese’s skincare routines
- Focus groups incorporating Brand DCode to pinpoint positioning with target customers across the different age and skincare needs spectrum
- Product home placements and evaluation via interviews
- Japan immersion and activation workshop with the client team in San Francisco
The Outcome
A clear roadmap for market entry, which pinpoints brand positioning and informs product lines development, which takes advantage of the ‘white space’ identified in the category
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