Seeking Effective Ways to Promote a New Hydration Beverage
An overseas beverage manufacturer aimed to understand the positioning that new products should acquire in the Japanese market, where domestic branded products are already well established.
Our Work
- Conducted 2-hour in-depth interviews with 8 hydration category consumers and one expert interview with a social media influencer specializing in hydration and nutrition
- Explored hydration habits, assessed product concepts, and evaluated compelling hydration claims
The Outcome
- Gained a detailed understanding of the Japanese market in the specific category
- Identified varying levels of consumer knowledge based on category involvement
- Provided strategic recommendations for effectively engaging consumers in future communications
“The Carter team that worked with me on the project has been incredibly professional, responsive, kind and well organized. It’s been a pleasure working with Carter team!”
– Client Voice
Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.