Shaping the Future: Exploring Prospects of the Car Industry and Their Relevance Among Drivers
A renowned German automobile maker was interested in exploring the future prospects of the car industry. Their objective was to gain a comprehensive understanding of the importance and influence of the circular economy on drivers, potential customers, and the general public. We assisted their global agency as a local partner by conducting research in Japan as part of a multi-country study.
Our Work
- A 5-day online community in which participants were actively involved through completing questionnaires and engaging in various tasks
- The study’s participants were categorized into three distinct groups: current owners of the client’s brand, potential customers considering the brand, and a third group drawn from the general public to serve as a benchmark for comparison
The Outcome
- A clear picture of how drivers, potential buyers, and the public perceive the circular economy within the automotive industry, and the extent to which it influences their purchasing decisions
- Recommendations for how the car manufacturer can effectively communicate its circular economy initiatives to enhance public understanding and engagement
“Working with you and your team was absolutely delightful! You all made the experience incredibly smooth and enjoyable. Hopefully, we will have the chance to work again soon. We’ve also received feedback from our local team members who were amazed by how well the participants were handled from your side.
– Client Voice