Tobacco Product Launch for Niche Market
- The series of studies consist of an all rounder methodology approach including product testing, online bulletin boards and in-depths interviews
- This all rounder approach allows a deep diving into the consumers’ lifestyles to have a good understanding on our consumers and using a more conventional method of product testing
Our Work
- The series of studies consist of an all rounder methodology approach including product testing, online bulletin boards and in-depths interviews
- This all rounder approach allows a deep diving into the consumers’ lifestyles to have a good understanding on our consumers and using a more conventional method of product testing
The Outcome
- The team have a good understanding the consumers’ lifestyles combined with CaterJMRNknowledge of local culture
- The findings provided an indication of new product development
“Thank you again for everything – it was a very well-run project and I know the clients were very happy as well.”
