Tobacco Product Launch for Niche Market

Tobacco Product Launch for Niche Market
  • The series of studies consist of an all rounder methodology approach including product testing, online bulletin boards and in-depths interviews
  • This all rounder approach allows a deep diving into the consumers’ lifestyles to have a good understanding on our consumers and using a more conventional method of product testing

Our Work

  • The series of studies consist of an all rounder methodology approach including product testing, online bulletin boards and in-depths interviews
  • This all rounder approach allows a deep diving into the consumers’ lifestyles to have a good understanding on our consumers and using a more conventional method of product testing

The Outcome

  • The team have a good understanding the consumers’ lifestyles combined with CaterJMRNknowledge of local culture
  • The findings provided an indication of new product development

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