Understanding Acceptance of Galician Canned Seafoods
On behalf of a government-supported promotion agency from Spain, we researched acceptance levels for Galician canned seafood among both food service operators and consumers, amidst the boom in Japan for tapas bars and other Spanish-themed dining experiences
- Secondary research (import statistics, industry publications and white papers, etc.)
- Industry interviews with importers, wholesalers and retailers
- Taste-testing event with food service operators
- Focus groups with consumers
The promotional organization was ultimately able to better advise and guide Galician canned seafood industry members in terms of high-potential varieties, size and packaging formats, as well as key points for messaging (i.e., food safety, quality of Galician seafood, etc.)
"It is great to have such a well-rounded view of our possibilities in the Japanese market. We have some work to do, for sure … but I think we can now make our approach more targeted and efficient."