Understanding Acceptance of Galician Canned Seafoods

On behalf of a government-supported promotion agency from Spain, we researched acceptance levels for Galician canned seafood among both food service operators and consumers, amidst the boom in Japan for tapas bars and other Spanish-themed dining experiences

Our Work

  • Secondary research (import statistics, industry publications and white papers, etc.)
  • Industry interviews with importers, wholesalers and retailers
  • Taste-testing event with food service operators
  • Focus groups with consumers

The Outcome

The promotional organization was ultimately able to better advise and guide Galician canned seafood industry members in terms of high-potential varieties, size and packaging formats, as well as key points for messaging (i.e., food safety, quality of Galician seafood, etc.)

Let's Talk