Understanding Japan’s Local Services Creator Ecosystem
A leading social media platform sought to understand the rapidly evolving ecosystem of local services creators in Japan, including those focused on food and beverage, tourism, and local experiences. The study explored how creators develop content, build audiences, monetize their activities, collaborate with brands, and utilize different social media platforms to grow their presence and businesses.
Our Work
- Conducted roundtable discussions with local services creators
- Facilitated discussions with client stakeholders and interpretation support
- Conducted online interviews with creator management agencies
- Explored content creation, monetization, and brand partnership experiences
The Outcome
- Mapped the landscape of Japan’s local services creator ecosystem across content creation, monetization, and brand partnerships
- Identified key differences between platform users and non users, highlighting opportunities for creator acquisition and engagement
- Clarified how the platform compares with competing social media channels from a creator perspective
- Provided actionable insights to support future go to market strategy and creator ecosystem development
“The research deepened the understanding of the local services creator landscape and provided insights that can be directly applied to future GTM strategy development. The IDIs were particularly valuable for understanding the overall market structure.”
– Client Voice