Understanding the Future of Retail with a Global Automotive Brand
“Thank you again for a very productive and insightful groups. We learned so much about what our Japanese potential customers think and need!”
Our Work
- Designing and conducting a three day immersion across Tokyo’s various retail spaces
- Catering to the client tone – big groups with an emphasis on play and fun (building challenges or competition into the day)
- Timeline included a market presentation, breaking down the key themes of Japanese retail and emerging trends
The Outcome
A rich mix of guidelines and examples, which clients experienced first hand alongside an ongoing working session to think about how these could be deployed in their own approaches
