White Paper: The World’s Real-Time Laboratory for Age-Tech
Japan, the third largest consumer market in the world also features the world’s highest aging population (30% aged 65+).
Aging Japanese consumers:
- Enjoy better health and wellness and high purchasing power compared with other developed countries
- Tend to live independently for as long as possible, with many living on their own
- Are very open to innovations and technologies to make their lives easier
At the intersection of aging and technology are so called Age-Tech products and services: any type of technology or innovation aiming to improve the lives and well-being of senior citizens (and those who care for them). Age-tech spans a wide needs spectrum (i.e., lifestyle, health & wellness, social & communications, financial and medical), encompassing everything from simple wearables for health-tracking to robotic exoskeletons to aid mobility, and beyond.