Central Location Testing

Unlock Consumer Insights with Central Location Testing (CLT)

In today’s competitive market, understanding consumer preferences is crucial for product success. CarterJMRN’s Central Location Testing (CLT) at our state-of-the-art Tokyo facility provides the perfect environment for collecting in-depth feedback directly from your target audience. Through CLT, we help brands evaluate new concepts, products, and marketing strategies in a controlled, real-world environment.

Consumers testing products in a Tokyo facility.

Our CLT Facility

Prime Tokyo Location

Situated in a central and accessible location, our testing facility attracts diverse consumer groups, providing a comprehensive representation of Japan’s market.

Modern Equipment & Setup

Our fully-equipped, tech-enabled facility ensures the seamless execution of tests, with video recording, streaming capabilities, and advanced data collection tools.

Customizable Test Setup

Whether you need a traditional test setup or a more immersive environment, our space is flexible enough to suit various product types and industries.

On-site Moderators & Translators

Our experienced team, including bilingual moderators and translators, ensures smooth communication and accurate data collection.

Central Location Testing (CLT) is an essential method for gaining real-time, in-depth consumer feedback on products, packaging, and marketing concepts in a controlled environment. At CarterJMRN, our Tokyo-based CLT facility provides the perfect space for brands to observe authentic consumer reactions and gather actionable insights. From food & beverage to electronics and luxury goods, our flexible testing setups, modern equipment, and experienced moderators ensure that you get accurate, culturally nuanced feedback to inform key business decisions.

What is Central Location Testing?

Central Location Testing (CLT) is a highly effective research method that brings consumers to a designated testing facility where they interact with products and provide valuable feedback in real-time. This method allows businesses to observe reactions and preferences, ensuring data accuracy and insight into consumer behaviors.

At CarterJMRN, we offer customized CLT services in the heart of Tokyo, where we conduct extensive testing for various industries, including food & beverage, consumer goods, and electronics. Our CLT process delivers actionable insights that inform your product development, marketing strategies, and market positioning.

Researchers at a consumer research facility in Tokyo, Japan.

Why Choose CarterJMRN CLT?

With over 30 years of experience in the Japanese market, CarterJMRN is your go-to partner for effective, culturally nuanced market research. Our Central Location Testing not only provides detailed insights into consumer preferences but also equips your business with the necessary tools to make data-driven decisions that enhance your product’s market potential.

Industries We Serve with CLT

  • Food & Beverage
  • Consumer Goods
  • Electronics & Appliances
  • Personal Care
  • Automotive
  • Healthcare & Pharmaceuticals
  • Luxury Goods
  • Retail & E-commerce

Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.

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