Insights that guide global businesses to success in Japan
What we do
Qualitative Market Research
Tapping into the power of in-depth interviews, focus groups and ethnography, our team unmasks the unique faces in Japanese culture. We deftly manage cultural nuances and uncover emerging trends to shape strategy and innovations.
UX Research
The systematic investigation of user interactions, behaviors, attitudes, and preferences provides valuable insight to drive the design and optimization of consumer experiences. A multi-modal approach ensures nuanced understanding for better design and longitudinal improvements.
Human-Centric Design Research
We empathically explore the needs, behaviors and preferences of consumers to inform the intelligent design of products and services. Investing in iterative research with the end-user in mind creates an efficient pathway to intelligent design.
Quantitative Market Research
Surveys and quantitative data analysis can be used to validate qualitative findings for greater confidence in research. Quantifying the opportunities in Japan often require a more large-scale look at trends and emerging business opportunities.
Trends & Cultural Landscaping
Captivating what truly resonates with people requires deep cultural immersion and understanding. Transformative insights can be gained from a kaleidoscope of methods, including studies on semiotics, trend-watching immersive experiences, and even pop-up consumer videos.
Central Location Testing
CarterJMRN is a seasoned expert in respondent recruitment and face-to-face interviewing at central locations in Tokyo and around Japan. We regularly carry out large-scale Central Location Tests (CLT) for product evaluation, concept testing, and the range of other market research methods that benefit from face-to-face interaction and controlled conditions.
Brands that Trust our Team
CarterJMRN helps you unmask Japan.
Winning in Japan’s complex and constantly changing market means uncovering consumer insight that you can turn into foresight is a must. Designing culturally relevant products, services, content and communications that embody cohesive and delightful user experiences is no simple task.
With a deep empathy for your business and a profound understanding of the Japanese consumer, we employ cutting-edge UX and human-centric insight methodologies, integrated with the classic qualitative and quantitative toolbox.
Global brands rely on our 25 years+ of experience in executing consumer immersion, exploration and measurement projects that deliver clear and actionable findings.
When you need a reliable researcher for your journey in Japan to give you a deep understanding of the forces acting on your consumer, an authentic connection with your buyer and solid inputs to your strategy for success CarterJMRN is the right partner.
Our experts have experience in these verticals
Our work impacts brands every day
What our clients say
Let's Talk
A Member of The Carter Group
CarterJMRN is a Japan-based market research agency guiding leading brands through the journey of unmasking and engaging with the needs, desires and opinions of Japanese people. Our qualitative and quantitative experts employ UX, survey, focus group and other methodologies, coupled with a deep understanding of cultural nuances and emerging trends for insights that power excellence in human-centered decisions for bigger business impact.