by carterjmrn | Oct 4, 2023 | Carter Group Viewpoints, Research in Action
Understanding consumer behavior is paramount to shaping successful marketing strategies in today’s dynamic and interconnected world. We stand at the forefront of deciphering the complex landscape of the Japan market. With a unique blend of qualitative and...
by carterjmrn | Aug 28, 2023 | Carter Group Viewpoints, Research in Action
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has done is empower them to do all that at deeper, more robust, game-changing levels...
by carterjmrn | Jul 6, 2023 | Carter Group Viewpoints, Research in Action
test For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with and propelling products, services, and ideas into the Japanese...
by carterjmrn | Jun 19, 2023 | Aging Technology, Marketing Trends and Insights, Super Aged Society
The Power of Seniors in Business Japan is known for having the world’s largest aging population, and this demographic group is becoming more important for businesses. In particular, seniors are a significant consumer group that spends more than younger...
by carterjmrn | Jun 6, 2023 | Carter Group Viewpoints, Market Research Methodology, Research in Action
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they are not the only player needing attention. But no man – or stakeholder – is an island. They cannot be...
