by carterjmrn | Apr 4, 2019 | Carter Group Viewpoints
When you were a kid, did you ever have that one friend you thought was perfectly normal, just like you, until you got invited to the kid’s house and . . . WOW, you realized your friend was rich and possibly not like you at all? Appearances can certainly be deceptive....
by carterjmrn | Feb 25, 2019 | Carter Group Viewpoints
I must admit to witnessing the recent KonMari phenomenon with some bemusement. Like millions of others I did indeed buy Marie Kondo’s book, The Life Changing Magic of Tidying Up some time ago. Since I read the book I have tried to be mindful of its approach to...
by carterjmrn | Jan 9, 2019 | Carter Group Viewpoints, Japan Market Entry, Market Research Methodology
Making it Big in Japan via Customer Centricity By Andrew Edsall I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer market. BACKGROUND AND INTEREST IN JAPAN...
by carterjmrn | Sep 27, 2018 | Carter Group Viewpoints, Society and Culture
While September is viewed as the start of the school year in the US. Japan’s school year starts in April, and my eldest son will enter the local elementary school. While there is pride as a father, there is also a sense of trepidation, as a number of decisions have to...
by carterjmrn | Sep 8, 2018 | Carter Group Viewpoints, Marketing Trends and Insights
You can love it or you can hate it, but there’s no denying that Nike’s latest iteration of the Just Do It campaign is the most culturally significant piece of U.S. advertising in many years. The greyscale portrait of former San Francisco 49ers quarterback Colin...
