by carterjmrn | Aug 13, 2012 | Carter Group Viewpoints, Society and Culture
Ispend a good part of every summer these days in a small Texas Hill Country town, 13,000 some-odd miles from Tokyo. Looking out across the buttes, with deer grazing nearby, hummingbirds thrumming their wings, and the occasional armadillo scurrying through the yard, it...
by carterjmrn | Jul 21, 2012 | Carter Group Viewpoints, Society and Culture
One of the first things that struck me when I came to Japan as a young manager was how difficult it was to get people to leave the office at anything like what seemed to me to be a normal time. As many foreign managers will attest, this tendency to hang around the...
by carterjmrn | Jul 2, 2012 | Carter Group Viewpoints, Super Aged Society
Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by the huge and growing demographic of its aging society. With the most accelerated aging trend in the entire world, Japan’s...
by carterjmrn | May 21, 2012 | Carter Group Viewpoints, Marketing Trends and Insights
Retailers of all types are having to work harder to attract and hold consumers’ attention in the “real” versus “virtual” worlds, as consumers of all ages become increasingly engaged with all things digital. But several recent retail concepts in Tokyo show the...
by carterjmrn | May 21, 2012 | Carter Group Viewpoints, Gaming, Leisure and Entertainment
I have been following with interest the prospective launch of Jetstar Japan. Jetstar, a subsidiary of Australia’s flag-carrier Qantas, is widely recognized as being one of the most successful low-cost airline start-ups in the world. The new “Jetstar family” airline,...
