by carterjmrn | Apr 21, 2012 | Carter Group Viewpoints, Marketing Trends and Insights
Nowadays, it’s often said that television is a dying medium and that newer, more interactive forms of media are taking its place. This is certainly as true in Japan as it is anywhere else. But even in the world’s biggest advertising market, the US, TV still has an...
by carterjmrn | Apr 21, 2012 | Carter Group Viewpoints, Society and Culture
Japan’s population crisis is well documented. In a country with the highest life expectancy in the world and one of the lowest birth rates, one could expect some good business opportunities in the aged care area. However, when reading there is actually a nursing home...
by carterjmrn | Apr 9, 2012 | Carter Group Viewpoints
As negotiations move forward, will Japan be able to muster the political will needed to capitalize on the opportunities that The Trans-Pacific Partnership (or TPP) has to offer? The TPP is a free-trade agreement that promotes economic integration among participating...
by carterjmrn | Mar 27, 2012 | Carter Group Viewpoints, Marketing Trends and Insights
When I first came to Japan in the late 1990s, one of the most telling signs of the country’s consumer technology progress versus America, Europe and Australia was its cell-phone network. Not only were Japanese handsets much more advanced than what was available on the...
by carterjmrn | Feb 27, 2012 | Carter Group Viewpoints, Marketing Trends and Insights
Kizuna, the Japanese word meaning “bond,” was undoubtedly one of the most-used words over the past year. It all started with Suntory’s use in its post-quake advertisements of Kyu Sakamoto’s famous songs from the early 60’s, Ue o Muite Aruko (English title — “I Look Up...
