by carterjmrn | Jun 6, 2011 | Carter Group Viewpoints, market-research-blog
At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both sales/distribution channels and consumer communications channels, requiring companies in Japan — whether foreign or domestic — to work even harder than...
by carterjmrn | May 2, 2011 | Carter Group Viewpoints, Uncategorized
I am filled with hope as I watch literally everyone I know scrambling to find ways to contribute to the rebuilding of the Tohoku region in this post-quake period. Indeed, it is difficult to think of anything else these days. Almost on a daily basis, we hear stories of...
by carterjmrn | Mar 28, 2011 | Carter Group Viewpoints, Uncategorized
On March 13th, 2011, I sorrowfully opened a folder on my laptop called “earthquake.” One week later, it is as full of documents, links and other data as any one of my complicated market research projects. It is difficult to think of anything else, even for those of us...
by carterjmrn | Dec 6, 2010 | Carter Group Viewpoints
Japan is without a doubt the hottest consumer laboratory in the world for consumer connectivity. Looking at “mobile” subscribers, there are some 69 million subscribers using mobile data services, making mobile Internet penetration in Japan more than twice that of the...
by carterjmrn | Nov 10, 2010 | Carter Group Viewpoints, Society and Culture
It was back in 2006 that columnist, Maki Fukusawa, alerted us to the possibility that Japan’s fabled salarymen were mutating into something rather more touchy-feely. In a series of articles published on the Nikkei Business website she coined the term “soushoku danshi”...
