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Distribution channels changing as consumers seek more convenience

Distribution channels changing as consumers seek more convenience

by carterjmrn | Mar 1, 2010 | Marketing Trends and Insights, Uncategorized

I was walking through Takashimaya in Nihombashi last week, and was impressed by its grandeur, efficient staff and presentation of luxury brands. However, I also noted its “emptiness” in terms of number of customers. Department stores, once the bastion of retail...
Moving forward . . . what doesn’t kill you makes you stronger

Moving forward . . . what doesn’t kill you makes you stronger

by carterjmrn | Jan 31, 2010 | Carter Group Viewpoints, Uncategorized

It is a breath of fresh air to start this New Year, especially when thinking back on the difference in the feeling now compared to this time last year. At that time, most businesses and consumers were literally reeling in the aftermath of the “Lehman shock,” picking...
Crossing Over Neuro-Marketing Promises to Reveal What Consumers Really Think

Crossing Over Neuro-Marketing Promises to Reveal What Consumers Really Think

by carterjmrn | Jan 10, 2010 | Research in Action, Uncategorized

Are we getting to the point where the consumer’s freedom of choice is compromised? The more progressive marketers among us have begun to talk about using consumer “conversations” as a prime source of market information and inspiration. Under this conversational model,...
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