• Home
  • About Us
  • Services
    • Qualitative Research
      • In-Depth Interviews
      • Focus Groups
      • Ethnographic Research
      • Accompanied Shopping
      • Online Communities
    • User Experience Research
      • Usability Lab
      • Digital Ethnography
    • Human-Centric Design
    • Quantitative Research
      • Market Profiling (U&A)
      • Segmentation
      • Customer Satisfaction
      • Tracking
      • Advertising Evaluation
    • Cultural Landscaping
      • Trend Watching & Consumer Pulse
      • Market Reports
      • Cultural Analysis & Semiotics
      • Cultural Immersion
      • Vox Pop Videos
    • Activation
      • Fuel the Future© Strategy Workshops
      • Solutions Hothouse
      • Concept Bootcamp
      • Unmasking Japan: Stakeholder Content
      • Customized Software & Systems
  • Resources
    • Blog Articles
    • Case Studies
    • Resources & Guides
    • Videos
    • Presentations
    • Social Innovation
  • Careers
    • Positions
    • Internships
  • Blog
  • CONTACT
  • Privacy
  • 日本語
  • Home
  • About Us
  • Services
    • Qualitative Research
      • In-Depth Interviews
      • Focus Groups
      • Ethnographic Research
      • Accompanied Shopping
      • Online Communities
    • User Experience Research
      • Usability Lab
      • Digital Ethnography
    • Human-Centric Design
    • Quantitative Research
      • Market Profiling (U&A)
      • Segmentation
      • Customer Satisfaction
      • Tracking
      • Advertising Evaluation
    • Cultural Landscaping
      • Trend Watching & Consumer Pulse
      • Market Reports
      • Cultural Analysis & Semiotics
      • Cultural Immersion
      • Vox Pop Videos
    • Activation
      • Fuel the Future© Strategy Workshops
      • Solutions Hothouse
      • Concept Bootcamp
      • Unmasking Japan: Stakeholder Content
      • Customized Software & Systems
  • Resources
    • Blog Articles
    • Case Studies
    • Resources & Guides
    • Videos
    • Presentations
    • Social Innovation
  • Careers
    • Positions
    • Internships
  • Blog
  • CONTACT
  • Privacy
  • 日本語
New Electric Era? Tesla Must Adapt Its Vehicles to Succeed in Japan

New Electric Era? Tesla Must Adapt Its Vehicles to Succeed in Japan

by carterjmrn | Oct 16, 2015 | Carter Group Viewpoints, Marketing Trends and Insights

Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run up of the price of electric vehicle maker Tesla Motors, Inc. Back in March the stock was trading in the mid thirties, but had reached almost $170 by...
Playing Its Own Tune: Despite Changes Worldwide, the Music Industry Here is Still Driven by Cds

Playing Its Own Tune: Despite Changes Worldwide, the Music Industry Here is Still Driven by Cds

by carterjmrn | Sep 16, 2015 | Carter Group Viewpoints, Marketing Trends and Insights

Many a time, it has been said that Japan likes to do things its own way. And nowhere is this truer than in the music business. In the past decade in Western markets we have witnessed an almost complete transformation in the landscape of the music industry. Starting...
Springtime Comes to Consumerland

Springtime Comes to Consumerland

by carterjmrn | Jun 27, 2013 | Carter Group Viewpoints, Marketing Trends and Insights

Those of us who have lived in Japan for some time will often marvel at how quickly and definitely the seasons change. One day it’s winter and the next it’s spring — such is the speed with which the seemingly entrenched weather pattern can change. So also it seems with...
Bricks-and-mortar Retail Scene Climbs to New Levels to Attract Consumers

Bricks-and-mortar Retail Scene Climbs to New Levels to Attract Consumers

by carterjmrn | May 21, 2012 | Carter Group Viewpoints, Marketing Trends and Insights

Retailers of all types are having to work harder to attract and hold consumers’ attention in the “real” versus “virtual” worlds, as consumers of all ages become increasingly engaged with all things digital. But several recent retail concepts in Tokyo show the...
Connecting With Consumers

Connecting With Consumers

by carterjmrn | Apr 21, 2012 | Carter Group Viewpoints, Marketing Trends and Insights

Nowadays, it’s often said that television is a dying medium and that newer, more interactive forms of media are taking its place. This is certainly as true in Japan as it is anywhere else. But even in the world’s biggest advertising market, the US, TV still has an...
Smartphone Invasion

Smartphone Invasion

by carterjmrn | Mar 27, 2012 | Carter Group Viewpoints, Marketing Trends and Insights

When I first came to Japan in the late 1990s, one of the most telling signs of the country’s consumer technology progress versus America, Europe and Australia was its cell-phone network. Not only were Japanese handsets much more advanced than what was available on the...
« Older Entries
Next Entries »
Home
Contact
About us
Privacy Policy
Services
Qualitative Research
User Experience Research
Human-Centric Design
Quantitative Research
Cultural Landscaping
Activation
Resources
Blog
Case Studies
Resources & Guides
Presentations
Videos
Social Innovation

Careers
Positions
Internships


