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The Evolution of Gaming Culture in Japan: From Arcades to Mobile Gaming

The Evolution of Gaming Culture in Japan: From Arcades to Mobile Gaming

by carterjmrn | May 23, 2024 | Gaming, Leisure and Entertainment

Japan is synonymous with gaming culture. Its video gaming giants, including SEGA, Sony and Nintendo are household names across the world. The characters of Japanese video games, such as Mario, Sonic the Hedgehog, and Pikachu are massive global successes. Their reach...
Navigating Qualitative Research Methodologies: A Comparison of In Depth Interviews and Focus Group Discussions

Navigating Qualitative Research Methodologies: A Comparison of In Depth Interviews and Focus Group Discussions

by carterjmrn | Mar 25, 2024 | Research in Action

Diving Deep with IDIs: Uncovering Individual Narratives The market research journey often begins with in-depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique strengths of each method to achieve a holistic...
The Influence of Celebrity in Japanese Marketing: The Legacy of Tetsuko Kuroyanagi

The Influence of Celebrity in Japanese Marketing: The Legacy of Tetsuko Kuroyanagi

by carterjmrn | Mar 22, 2024 | Super Aged Society

Japan’s cultural and media landscape is notoriously complex, but few threads are as colourful and enduring as the influence of celebrities on consumer behaviour and marketing strategies. Among the many to choose from, Tetsuko Kuroyanagi stands out not only for her...
Japanese Gaming Sensitivities: Navigating Between PC/Console, Mobile, and Nintendo

Japanese Gaming Sensitivities: Navigating Between PC/Console, Mobile, and Nintendo

by carterjmrn | Feb 15, 2024 | Gaming, Leisure and Entertainment

Japan’s ever-evolving world of gaming presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply with a diverse audience of gamers. In this article, we explore the heart of this phenomenon, filled with nuanced...
Redefining Play: The Rise of Social Gaming and Cultural Shifts in Japan’s Gaming Ecosystem

Redefining Play: The Rise of Social Gaming and Cultural Shifts in Japan’s Gaming Ecosystem

by carterjmrn | Jan 19, 2024 | Gaming, Leisure and Entertainment

Japan’s gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is full of creators who generate an array of outputs from classic genres to innovative experiences,...
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