Japan As a Post-Branding Society?

Japan As a Post-Branding Society?

In a 1988 work entitled Postmodernism and Japan,[i] the authors make the interesting hypothesis that what is “postmodern” in the West has existed in Japan in a number of manifestations extending back to what European and American historians term the ‘early...
On Top in Tokyo?

On Top in Tokyo?

The arena is Tokyo, Japan, the style-savvy information capital of the world. In this media-driven society, the hot topic of the morning news can quickly become the hot gossip of the entire country. This being so, stars may have it rougher than it seems as they try to...
SŌshoku Danshi

SŌshoku Danshi

Walking up and down the streets of Shibuya on a Saturday afternoon, Yuuji Morimoto was surprised at what he saw. Things seemed quite different to the way they were 5 years ago when he left Japan to attend university in the United States. Everywhere he looked, there...