by carterjmrn | Aug 31, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Japan Mega Trends
The economic impact on consumer spending we have seen due to the Covid 19 Crisis will have long–term ramifications for the top three global economies of the United States, China and Japan. In all three markets we are...
by carterjmrn | Jul 7, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Japan Sentiment Tracker
It is already beyond a cliché to use the term ‘new normal’ when it comes to describing our business and personal lives since the Covid crisis began. Nevertheless, it’s simply a fact that things are very different than...
by carterjmrn | May 21, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Japan Mega Trends, Japan Sentiment Tracker
Consumer Expectations in Japan Recently, a lot of people are working from home due to the Coronavirus epidemic. Yet, many continue to work at their offices or other related venues demonstrating how ingrained work habits are in Japanese daily life. The presentation we,...
by carterjmrn | May 21, 2020 | Carter Group Viewpoints, Green Consumer
At CarterJMRN we’ve heard many times over the years that Japanese people do not seem to care about climate change or, for that matter, environmental issues in general. This makes it hard for people whose job is to...
by carterjmrn | Apr 27, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Japan Mega Trends, Japan Sentiment Tracker
Since 2017, CarterJMRN has published a yearly index of consumer sentiments in Japan. We have gauged the Japanese response on a range of topics including their thoughts on the United States and major brand associations. This year, the surveying...
by carterjmrn | Mar 26, 2020 | Carter Group Viewpoints, Covid-19 Related Articles
The affront to our human nature – called social distancing – that we are now being forced to endure will, in some cases, save our lives. However for brands in the current crisis, distancing yourself from your customers is not going to be good for their health....
by carterjmrn | Feb 28, 2020 | Carter Group Viewpoints
by CarterJMRN One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t come as a surprise that death and the business of dying are a large industry in Japan, with customers guaranteed in one of the most aged...
by carterjmrn | Feb 18, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Japan Sentiment Tracker
And how much should you be thinking of adjusting your Japan market strategy now? by Dominic Carter Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the...
by carterjmrn | Feb 13, 2020 | Carter Group Viewpoints, Japan Market Entry
There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup. Not only did the Japanese come out in full support, but the level...
