Is Japan Back? Was It Ever Gone?

Is Japan Back? Was It Ever Gone?

Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan back” question, which I have heard on a number of occasions over the years. Did anyone really ever think that Japan had gone “somewhere...
Time for a Change

Time for a Change

After years of reporting on a Japanese consumer in retreat, we believe we are starting to see a sea change. Even in recent weeks, the tone of our conversations with people around us has become much more positive. The cautiously optimistic are turning into the simply...
Why Japan’s Cuisine Will Capture You

Why Japan’s Cuisine Will Capture You

The beginning of 2014 marks the end of my fifteenth year in Japan. That’s more than enough time in one place for any self-respecting expat so, on visits back home, despairing friends and relatives will often ask what on earth I’m still doing here. I just point to my...
Springtime Comes to Consumerland

Springtime Comes to Consumerland

Those of us who have lived in Japan for some time will often marvel at how quickly and definitely the seasons change. One day it’s winter and the next it’s spring — such is the speed with which the seemingly entrenched weather pattern can change. So also it seems with...
The Return of the Cool

The Return of the Cool

On a recent business trip to Singapore I was taken aback when told by someone well connected in the American business community there, “Japan? Oh that’s just a niche market, nobody’s that interested in it anymore”. What a wake up call for anyone who has devoted his...
Stingy Japan

Stingy Japan

There’s no polite way of saying it. It seems to me lately that Japan is turning into a nation of cheapskates. But, truth be told, Japanese have always adopted a defensive stance when it comes to spending money. This is one of the reasons why it is so important to...
Facebook & Social in Japan

Facebook & Social in Japan

At the beginning of 2011 The New York Times wrote a piece with a headline “Facebook Wins Relatively Few Friends in Japan.” At the time, it seemed like Facebook had failed to ignite anything like the kind of addictive behaviour it had everywhere else in the developed...