• Home
  • About Us
  • Services
    • Qualitative Research
      • In-Depth Interviews
      • Focus Groups
      • Ethnographic Research
      • Accompanied Shopping
      • Online Communities
    • User Experience Research
      • Usability Lab
      • Digital Ethnography
    • Human-Centric Design
    • Quantitative Research
      • Market Profiling (U&A)
      • Segmentation
      • Customer Satisfaction
      • Tracking
      • Advertising Evaluation
    • Cultural Landscaping
      • Trend Watching & Consumer Pulse
      • Market Reports
      • Cultural Analysis & Semiotics
      • Cultural Immersion
      • Vox Pop Videos
    • Activation
      • Fuel the Future© Strategy Workshops
      • Solutions Hothouse
      • Concept Bootcamp
      • Unmasking Japan: Stakeholder Content
      • Customized Software & Systems
  • Resources
    • Blog Articles
    • Case Studies
    • Resources & Guides
    • Videos
    • Presentations
    • Social Innovation
  • Careers
    • Positions
    • Internships
  • Blog
  • CONTACT
  • Privacy
  • 日本語
The Evolution of Gaming Culture in Japan: From Arcades to Mobile Gaming

The Evolution of Gaming Culture in Japan: From Arcades to Mobile Gaming

by carterjmrn | May 23, 2024 | Gaming, Leisure and Entertainment

Japan is synonymous with gaming culture. Its video gaming giants, including SEGA, Sony and Nintendo are household names across the world. The characters of Japanese video games, such as Mario, Sonic the Hedgehog, and Pikachu are massive global successes. Their reach...
Japanese Gaming Sensitivities: Navigating Between PC/Console, Mobile, and Nintendo

Japanese Gaming Sensitivities: Navigating Between PC/Console, Mobile, and Nintendo

by carterjmrn | Feb 15, 2024 | Gaming, Leisure and Entertainment

Japan’s ever-evolving world of gaming presents a unique landscape where tradition and technology converge, crafting experiences that resonate deeply with a diverse audience of gamers. In this article, we explore the heart of this phenomenon, filled with nuanced...
Redefining Play: The Rise of Social Gaming and Cultural Shifts in Japan’s Gaming Ecosystem

Redefining Play: The Rise of Social Gaming and Cultural Shifts in Japan’s Gaming Ecosystem

by carterjmrn | Jan 19, 2024 | Gaming, Leisure and Entertainment

Japan’s gaming landscape contains a fascinating blend of tradition and innovation, deeply intertwined with the evolving identities of its gamers. This world is full of creators who generate an array of outputs from classic genres to innovative experiences,...
Why No Gaming UX Research Plan Should Miss Testing in Japan

Why No Gaming UX Research Plan Should Miss Testing in Japan

by carterjmrn | Jan 3, 2023 | Gaming, Leisure and Entertainment, Research in Action

The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021. Apart from being the home of masters of the gaming universe, such as Nintendo, its sheer size alone makes Japan a critically important market for gaming...
Japan Returns to the Cinema

Japan Returns to the Cinema

by carterjmrn | Oct 22, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Gaming, Leisure and Entertainment

Just this past weekend (October 16-18), the popular animation “Demon Slayer(鬼滅の刃)” released its first movie in cinemas across the nation, shattering all-time opening records by bringing in 4.6 billion JPY (approximately $44 million). This...
Olympics as a Catalyst for Japan’s Exploding Sports Market

Olympics as a Catalyst for Japan’s Exploding Sports Market

by carterjmrn | Feb 13, 2020 | Carter Group Viewpoints, Gaming, Leisure and Entertainment, Japan Market Entry

There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup. Not only did the Japanese come out in full support, but the level...
« Older Entries
Home
Contact
About us
Privacy Policy
Services
Qualitative Research
User Experience Research
Human-Centric Design
Quantitative Research
Cultural Landscaping
Activation
Resources
Blog
Case Studies
Resources & Guides
Presentations
Videos
Social Innovation

Careers
Positions
Internships


