by carterjmrn | Aug 2, 2019 | Japan Market Entry
Tokyo has always been a food Mecca. Today, Tokyo has more Michelin star restaurants than any other city in the world. But what really sets Tokyo apart is the diversity it offers. While this seems to spell opportunity for an easy market entry into the food market in...
by carterjmrn | Jul 16, 2019 | Internationalization, Japan Market Entry
You have heard it before: Their diet endows Japanese people with centennially long lives, slender figures, and generally good health. The designation of washoku (Japanese cuisine) by the United Nations Educational, Scientific, and Cultural Organization’s...
by carterjmrn | May 10, 2019 | Ageing and Generations, Japan Market Entry
The so-called “seniors’” market continues to inspire innovative products and services that materialize in ways which far surpass the common theme of robotic solutions for nursing shortages. CarterJMRN has been following these trends for over two decades now; a few key...
by carterjmrn | Apr 16, 2019 | Ageing and Generations, Carter Group Viewpoints, Japan Market Entry
Whenever you read anything about demography in Japan the greying baby boomers come up time and again as being the key distinctive cohort. It is certainly true to say that to plot the course of the Japanese baby boomer generation, the so-called Dankai, is to plot...
by carterjmrn | Jan 9, 2019 | Japan Market Entry, Market Research Methodology
Making it Big in Japan via Customer Centricity By Andrew Edsall I recently sat down with Timothy Connor of Synnovate Consulting regarding his experiences and insights gained from his years in the Japanese consumer market. BACKGROUND AND INTEREST IN JAPAN...
by carterjmrn | Nov 21, 2011 | Japan Market Entry, Japan Mega Trends
Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining in importance as a potential target that several companies have recognized, and with which they are realizing success. The most...
by carterjmrn | Oct 19, 2011 | Japan Market Entry
Luxury brands are one of the most interesting of all consumer products here, since the Japanese have long prized them, and indeed, still hold the title as “biggest spenders luxury brands in the world.” Although China is catching up fast and is expected to surpass...
by carterjmrn | Sep 12, 2011 | Japan Market Entry
The Global Entrepreneurship Monitor, or GEM has pointed out that in “2000–2009, Japan recorded one of the lowest rates of entrepreneurial activity amongst the world’s leading nations.” The GEM report from 2009 said that “Japan’s citizens exhibit the greatest fear of...