by carterjmrn | Jan 20, 2012 | Japan Mega Trends
Given that the market for luxury in Japan has been shrinking in recent years, Hankyu’s decision to double down by opening a luxury emporium exclusively for men seems like a bold one. Giving a new meaning to the word “metrosexual,” the Hankyu Men’s store is located in...
by carterjmrn | Nov 21, 2011 | Japan Market Entry, Japan Mega Trends
Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining in importance as a potential target that several companies have recognized, and with which they are realizing success. The most...
by carterjmrn | Jul 7, 2011 | Green Consumer
In the autumn of last year I reflected upon the extraordinary summer heat we had experienced, and the effect of seasonality upon near-term marketing success — or failure. If you recall, last year convenience stores fared well thanks to brisk sales of chilled foods and...
by carterjmrn | Mar 14, 2010 | Ageing and Generations
Here in Japan the traditionally taken path has been the one of respect for the elders in society. Well, traditions may not have changed, but society has. With Gen X’rs taking center stage slowly but surely, Japan’s largest demographic, senior citizens, is not taking...
