by carterjmrn | Feb 4, 2020 | Carter Group Viewpoints, Japan Market Entry, Marketing Trends and Insights
If you want to be big in Japan, an essential step in your market research should be learning from the most successful Japanese brands. There are all sorts of bright lenses for examining the worth and status of companies out there. Lists of the Most Successful Japanese...
by carterjmrn | Dec 24, 2019 | Japan Market Entry, Marketing Trends and Insights
Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as a religious holiday (only 1% of the population self identifies as...
by carterjmrn | Dec 17, 2019 | Carter Group Viewpoints, Marketing Trends and Insights
Digitalization and e-commerce have led to the dead mall phenomenon With everything available at the click of the mouse, shopping centers have been dying a slow death. Unable to offer consumers the same limitless (and often cheaper) choices as the Internet, foot...
by carterjmrn | Sep 30, 2019 | Carter Group Viewpoints, Marketing Trends and Insights
So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this seems like a fitting time to talk about the women’s fashion and beauty market in Japan. Consumers in Japan are some of the most sophisticated...
by carterjmrn | Jun 7, 2019 | Carter Group Viewpoints, Marketing Trends and Insights
It was already in 2010 when JMRN pointed out that Japan’s online retail market had increased by 17% annually since 2005, At that time, Japanese consumers were more hesitant than the rest of the world to embrace e-commerce. Japan’s online retail market was projected to...
by carterjmrn | Jun 4, 2019 | Carter Group Viewpoints, Marketing Trends and Insights
In the land of Japan Tobacco, is the smoky air clearing at last? Japan’s cities and office buildings have been gradually squeezing smokers into smaller confines, forbidding puffing away while walking on the street and creating smoking rooms that serve as havens and...
