by carterjmrn | Feb 27, 2012 | Carter Group Viewpoints, Marketing Trends and Insights
Kizuna, the Japanese word meaning “bond,” was undoubtedly one of the most-used words over the past year. It all started with Suntory’s use in its post-quake advertisements of Kyu Sakamoto’s famous songs from the early 60’s, Ue o Muite Aruko (English title — “I Look Up...
by carterjmrn | Feb 20, 2012 | Carter Group Viewpoints, Marketing Trends and Insights
Any of us who experienced the events of March 11, 2011 and their aftermath will understand just how intrinsic social media platforms have become to the way we gather information and communicate with the world. On that day the established telecommunications networks...
by carterjmrn | Jan 20, 2012 | Japan Mega Trends, Marketing Trends and Insights
Given that the market for luxury in Japan has been shrinking in recent years, Hankyu’s decision to double down by opening a luxury emporium exclusively for men seems like a bold one. Giving a new meaning to the word “metrosexual,” the Hankyu Men’s store is located in...
by carterjmrn | Jan 9, 2012 | Market Research Methodology, Marketing Trends and Insights
At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both distribution channels and consumer communications channels. This storm would require companies in Japan — whether foreign or domestic — to work even harder...
by carterjmrn | Nov 21, 2011 | Japan Market Entry, Japan Mega Trends, Marketing Trends and Insights
Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining in importance as a potential target that several companies have recognized, and with which they are realizing success. The most...
by carterjmrn | Oct 19, 2011 | Japan Market Entry, Marketing Trends and Insights
Luxury brands are one of the most interesting of all consumer products here, since the Japanese have long prized them, and indeed, still hold the title as “biggest spenders luxury brands in the world.” Although China is catching up fast and is expected to surpass...
