by carterjmrn | Nov 21, 2011 | Japan Market Entry, Japan Mega Trends, Marketing Trends and Insights
Most marketing efforts related to fashion, cosmetics and grooming in Japan are directed toward women, but it looks as though men are gaining in importance as a potential target that several companies have recognized, and with which they are realizing success. The most...
by carterjmrn | Oct 19, 2011 | Japan Market Entry, Marketing Trends and Insights
Luxury brands are one of the most interesting of all consumer products here, since the Japanese have long prized them, and indeed, still hold the title as “biggest spenders luxury brands in the world.” Although China is catching up fast and is expected to surpass...
by carterjmrn | Aug 23, 2010 | Marketing Trends and Insights, Uncategorized
One of the hottest product categories this year is that of e-readers, including the explosion of resulting business in the form of the “e-books” and other published materials. Looking at the electronic book market alone, the industry in Japan experienced annual...
by carterjmrn | Mar 1, 2010 | Marketing Trends and Insights, Uncategorized
I was walking through Takashimaya in Nihombashi last week, and was impressed by its grandeur, efficient staff and presentation of luxury brands. However, I also noted its “emptiness” in terms of number of customers. Department stores, once the bastion of retail...
