by carterjmrn | Mar 25, 2024 | Research in Action
Diving Deep with IDIs: Uncovering Individual Narratives The market research journey often begins with in-depth Interviews (IDIs) before advancing to focus groups, employing a strategy that leverages the unique strengths of each method to achieve a holistic...
by carterjmrn | Oct 4, 2023 | Carter Group Viewpoints, Research in Action
Understanding consumer behavior is paramount to shaping successful marketing strategies in today’s dynamic and interconnected world. We stand at the forefront of deciphering the complex landscape of the Japan market. With a unique blend of qualitative and...
by carterjmrn | Aug 28, 2023 | Carter Group Viewpoints, Research in Action
In a sense, generative AI in market research is not doing anything that researchers weren’t doing already. They have always generated, collected, analyzed, and utilized data. What AI has done is empower them to do all that at deeper, more robust, game-changing levels...
by carterjmrn | Jul 6, 2023 | Carter Group Viewpoints, Research in Action
test For brands seeking new frontiers and aiming for success on the entrepreneurial journey, there is no more interesting and fulfilling landscape than Japan. With years of experience partnering with and propelling products, services, and ideas into the Japanese...
by carterjmrn | Jun 6, 2023 | Carter Group Viewpoints, Market Research Methodology, Research in Action
It may be easy to think that the most relevant stakeholder in UX research is the end user. When it comes to creating the best customer experience strategy, they are not the only player needing attention. But no man – or stakeholder – is an island. They cannot be...
by carterjmrn | May 26, 2023 | Carter Group Viewpoints, Japan Market Entry, Research in Action
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own. Especially in Japan, where gaining human-centered insights into behaviors and preferences can be...
