by carterjmrn | May 22, 2023 | Carter Group Viewpoints, Research in Action
Are you planning to conduct market research in Japan? Don’t let the country’s demographic homogeneity fool you. While Japan may not be as diverse as the US, where there is much more diversity regarding race, ethnicity, and cultural background, there is...
by carterjmrn | May 9, 2023 | Research in Action
Asynchronous research facilitates information sharing among participants outside the constraints of time and place. In other words, when teams need effective feedback for product development strategy, they don’t need to require the market research participant to be at...
by carterjmrn | Apr 4, 2023 | Carter Group Viewpoints, Research in Action
Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world. It’s crucial to convert free users of software platforms or SaaS products to paying customers and, even more importantly, keep them on their...
by carterjmrn | Mar 15, 2023 | Carter Group Viewpoints, Research in Action
Market research, as we all know, is equal parts art and science. And yet, many big brands overlook the art part of the equation when entering a new market or launching a new product. They want all the bells and whistles of qualitative or quantitative research, the...
by carterjmrn | Feb 15, 2023 | Carter Group Viewpoints, Research in Action
Industrial designers and tech creators have come a long, long way in terms of incorporating usability into products and environments. Early Unix systems famously had no “save” feature, for instance, and incalculable hours of work were lost. Post-event analysis of the...
by carterjmrn | Jan 3, 2023 | Gaming, Leisure and Entertainment, Research in Action
The video gaming market in Japan is the third-biggest in the world, generating over $22 billion in sales in 2021. Apart from being the home of masters of the gaming universe, such as Nintendo, its sheer size alone makes Japan a critically important market for gaming...
