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Let’s Get Digital – and FAST!

Let’s Get Digital – and FAST!

by carterjmrn | Mar 12, 2020 | Changing World of Work, Covid-19 Related Articles, Market Research Methodology

Some might say that we (all of us in business, regardless of your industry) should have been embracing digital technologies in the workplace long before now. I’m talking about simple digital adaptations such as tele-working, eliminating airfares for meetings that can...
The business of dying in Japan

The business of dying in Japan

by carterjmrn | Feb 28, 2020 | Carter Group Viewpoints, Super Aged Society

by CarterJMRN One thing is certain for all of us, as a rather morbid saying goes. But alas, it is true and therefore it doesn’t come as a surprise that death and the business of dying are a large industry in Japan, with customers guaranteed in one of the most aged...
Will the Coronavirus change what Japanese consumers want?

Will the Coronavirus change what Japanese consumers want?

by carterjmrn | Feb 18, 2020 | Carter Group Viewpoints, Covid-19 Related Articles, Japan Sentiment Tracker

And how much should you be thinking of adjusting your Japan market strategy now? by Dominic Carter Wherever you live in the world right now it’s well nigh-impossible to avoid the constant flood of information and speculation about the viral epidemic that has arisen in...
Olympics as a Catalyst for Japan’s Exploding Sports Market

Olympics as a Catalyst for Japan’s Exploding Sports Market

by carterjmrn | Feb 13, 2020 | Carter Group Viewpoints, Gaming, Leisure and Entertainment, Japan Market Entry

There was a lot of skepticism going into the Rugby World Cup in Japan. Foreign investors were concerned that there would be a lack of enthusiasm from the first Asian country to host the Rugby World Cup. Not only did the Japanese come out in full support, but the level...
Japan’s Top Ten Powerhouse Brands (and How They Got There)

Japan’s Top Ten Powerhouse Brands (and How They Got There)

by carterjmrn | Feb 4, 2020 | Carter Group Viewpoints, Japan Market Entry, Marketing Trends and Insights

If you want to be big in Japan, an essential step in your market research should be learning from the most successful Japanese brands. There are all sorts of bright lenses for examining the worth and status of companies out there. Lists of the Most Successful Japanese...
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