by carterjmrn | Jan 27, 2020 | Carter Group Viewpoints, Japan Market Entry, Market Research Methodology, Research in Action
Planning your market entry in Japan? Here is our best advice. Starbucks did it nowhere better than in Japan, Disney did it too, already a long time ago, and Kentucky Fried Chicken as well: An extremely successful market entry into...
by carterjmrn | Jan 17, 2020 | Carter Group Viewpoints, Food and Lifestyle, Japan Market Entry
Fat, fat, fat. Over three times more adults on this planet have become obese since 1975, meaning they’ve got a body-mass index (BMI) of 30 or over. The figure jumped—or maybe rolled—from about 4 percent then to 13 percent by 2016. Obesity is considered one of the...
by carterjmrn | Dec 24, 2019 | Japan Market Entry, Marketing Trends and Insights
Christmas in Japan is an interesting blend of American tradition with a Japanese marketing spin on them. Originally introduced to Japan by Christian missionaries, Christmas never caught on as a religious holiday (only 1% of the population self identifies as...
by carterjmrn | Dec 17, 2019 | Carter Group Viewpoints, Marketing Trends and Insights
Digitalization and e-commerce have led to the dead mall phenomenon With everything available at the click of the mouse, shopping centers have been dying a slow death. Unable to offer consumers the same limitless (and often cheaper) choices as the Internet, foot...
by carterjmrn | Dec 7, 2019 | Carter Group Viewpoints, Food and Lifestyle
According to the 2019 Global Wellness Report, the wellness industry is one of the fastest growing global industries projected to harness 500 trillion yen. But in Japan, this is one trend that was often thought to lag behind the West. Yet, bustling around Tokyo...
