by carterjmrn | Oct 22, 2019 | Carter Group Viewpoints, Gaming, Leisure and Entertainment
Dominic Carter of The Carter Group, a market research and strategic consulting firm based in Tokyo, is a specialist in understanding consumers. Throughout his many years studying the Japanese market, he has identified four macrotrends pervading the country: “the...
by carterjmrn | Oct 17, 2019 | Carter Group Viewpoints, Gaming, Leisure and Entertainment
The Japanese are known for their love to travel, and there is one up-and-coming market segment to watch: young Japanese women outtravel their male cohorts by far. Here is the latest market research on female Japanese travelers. Japanese women have got money to spend...
by carterjmrn | Oct 7, 2019 | Carter Group Viewpoints, Japan Mega Trends
Kokusaika (internationalism) was a cherished expression of Japan’s elite back in the nineties. Those worthies predicted that the Japanese would break out of their insular mindset and embrace global norms and practices. So the Japanese flocked abroad to get MBAs,...
by carterjmrn | Sep 30, 2019 | Carter Group Viewpoints, Marketing Trends and Insights
So after Kim Kardashian’s recent ill-starred attempt to culturally seize kimono (the word, not the garment) for her own, this seems like a fitting time to talk about the women’s fashion and beauty market in Japan. Consumers in Japan are some of the most sophisticated...
by carterjmrn | Sep 20, 2019 | Carter Group Viewpoints, Japan Mega Trends
As a consummate Japan watcher for nearly 35 years, I’ve often commented on the changing psyche of the Japanese consumer. We “Westerners” (i.e., North Americans and Europeans) have long held the belief that Japanese consumers are homogenous, that they are “followers,”...
