by carterjmrn | Sep 9, 2019 | Changing World of Work
5 Lessons on business in Japan Japan’s entertainment scene was shaken last month when Yoshimoto Kogyo Co. said it terminated its management contract with 49-year-old Hiroyuki Miyasako. Yoshimoto is Japan’s largest entertainment agency, with several...
by carterjmrn | Sep 2, 2019 | Japan Market Entry
Why does the Japanese market seem so hit and miss when it comes to western brands being able to make a ‘go’ of it here? Starbucks and Disney are wildly successful in Japan. On the other hand, Sephora and Vodaphone failed miserably despite being huge success stories...
by carterjmrn | Aug 20, 2019 | Carter Group Viewpoints
Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is the happiest cash you can spend. In 2019, people increasingly crave and cherish authentic experiences that stay with them as memories (and can...
by carterjmrn | Aug 15, 2019 | Carter Group Viewpoints
You can knock on the doors of millions of residences in Japan 24/7—especially out in the countryside—and get no answer. That’s because these places are akiya, a term usually translated as “abandoned houses” but which also applies to properties that are simply...
by carterjmrn | Aug 13, 2019 | Carter Group Viewpoints, Japan Market Entry
While hugely popular across the Western world, Facebook failed to emulate the same level of success in Japan. The Japanese prefer other social media platforms, mainly those, like LINE, that are home-made. Why is that? When foreign companies enter the Japanese...