by carterjmrn | Sep 17, 2019 | Ageing and Generations, Super Aged Society
Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should! Japan’s seniors are the nation’s most active consumers, and their numbers are swelling. By 2022, senior, also known as silver, consumers are...
by carterjmrn | Sep 13, 2019 | Food and Lifestyle, Japan Market Entry
The Japanese are continuously obsessed with food–turn on the TV at any time of the day and it’s a safe bet the show will have something to do with cooking or dining. Food is an integral part of Japanese culture and will always remain so. So it is no surprise that the...
by carterjmrn | Sep 9, 2019 | Carter Group Viewpoints, Changing World of Work
5 Lessons on business in Japan Japan’s entertainment scene was shaken last month when Yoshimoto Kogyo Co. said it terminated its management contract with 49-year-old Hiroyuki Miyasako. Yoshimoto is Japan’s largest entertainment agency, with several...
by carterjmrn | Sep 2, 2019 | Carter Group Viewpoints, Japan Market Entry
Why does the Japanese market seem so hit and miss when it comes to western brands being able to make a ‘go’ of it here? Starbucks and Disney are wildly successful in Japan. On the other hand, Sephora and Vodaphone failed miserably despite being huge success stories...
by carterjmrn | Aug 20, 2019 | Carter Group Viewpoints
Psychologists have been telling us for years now that personal investment made in experiences, rather than material goods, is the happiest cash you can spend. In 2019, people increasingly crave and cherish authentic experiences that stay with them as memories (and can...
