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Marketing is Downstream from Culture?

Marketing is Downstream from Culture?

by carterjmrn | Jul 10, 2018 | Carter Group Viewpoints, Society and Culture

Politics is Downstream from Culture Before he passed away in 2012 the controversial American right-wing alternative media figure Andrew Brietbart often repeated the mantra ‘politics is downstream from culture’. Many would agree that American politics and culture have...
Young and Careful: Japan’s Strangely Conservative Youth

Young and Careful: Japan’s Strangely Conservative Youth

by carterjmrn | Jun 4, 2018 | Ageing and Generations, Society and Culture

When I was a kid I used to love watching the 80’s American TV show, “Family Ties”. If you’re of the same vintage as me you may well remember the character Alex P. Keaton, the uber-conservative son of the family. Alex famously said, “People who have money don’t...
From the Bedroom to the Boardroom: Vlogging in Japan

From the Bedroom to the Boardroom: Vlogging in Japan

by carterjmrn | Apr 12, 2018 | Carter Group Viewpoints, Society and Culture

Some of them look as though they’ve just rolled out of bed before making their YouTube upload, pausing just long enough to make a cup of coffee before hitting “record” on their camera or smartphone. Others have props and lighting, costuming, fancy graphics and their...
Thinking of skipping your Japan market research?

Thinking of skipping your Japan market research?

by carterjmrn | Apr 3, 2018 | Carter Group Viewpoints, Japan Market Entry, Research in Action

Japan is a Unique International Market The Japanese market is rich with opportunity, but it is also full of unique challenges and risks not faced in other international markets. Japan has a dense population composed of the most educated, capricious, and quality...
The Business of Omotenashi

The Business of Omotenashi

by carterjmrn | Mar 23, 2017 | Carter Group Viewpoints, Marketing Trends and Insights

Much has been written and spoken lately about the “Cool Japan” initiative. With the slogan having been in common use since the early 2000s, the idea of Cool Japan is not a new one. It encompasses a large range of modern Japanese cultural outputs that have struck a...
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