by carterjmrn | May 26, 2023 | Carter Group Viewpoints, Japan Market Entry, Research in Action
Qualitative research methods such as ethnography, in-depth interviews and focus groups are well suited to elicit unexpected insights into a culture other than one’s own. Especially in Japan, where gaining human-centered insights into behaviors and preferences can be...
by carterjmrn | May 22, 2023 | Carter Group Viewpoints, Research in Action
Are you planning to conduct market research in Japan? Don’t let the country’s demographic homogeneity fool you. While Japan may not be as diverse as the US, where there is much more diversity regarding race, ethnicity, and cultural background, there is...
by carterjmrn | May 9, 2023 | Research in Action
Asynchronous research facilitates information sharing among participants outside the constraints of time and place. In other words, when teams need effective feedback for product development strategy, they don’t need to require the market research participant to be at...
by carterjmrn | Apr 26, 2023 | Japan Mega Trends, Women Power
We often hear Japan described as a ‘traditional’ society. That description certainly conjures up images of geisha walking down the streets and other well-worn tropes. That isn’t what you see in Japan (well, most of the time, anyway). But if we consider a traditional...
by carterjmrn | Apr 4, 2023 | Carter Group Viewpoints, Research in Action
Growth-driven product managers already know how important the onboarding experience is in our globally interconnected world. It’s crucial to convert free users of software platforms or SaaS products to paying customers and, even more importantly, keep them on their...
