by carterjmrn | Nov 14, 2019 | Ageing and Generations, Aging Technology, Super Aged Society
Japanese seniors represent over 50% of the consumer economy — a ratio destined to increase alongside the aging population. Today’s seniors represent a more diversified market than previous generations. They are more active, have more interests, and are at a stage in...
by carterjmrn | Nov 5, 2019 | Ageing and Generations, Aging Technology, Super Aged Society
You’ve probably heard about Japan’s drive to ensure that you, me and everyone else in the country live long, prosper and become happy centenarians. Technology is being touted as an integral element in that plan. Three key tech themes for preserving, empowering and...
by carterjmrn | Sep 17, 2019 | Ageing and Generations, Super Aged Society
Did you celebrate September 16, Respect for the Aged Day? If you’re selling products or services in Japan, you should! Japan’s seniors are the nation’s most active consumers, and their numbers are swelling. By 2022, senior, also known as silver, consumers are...
by carterjmrn | May 10, 2019 | Ageing and Generations, Japan Market Entry, Super Aged Society
The so-called “seniors’” market continues to inspire innovative products and services that materialize in ways which far surpass the common theme of robotic solutions for nursing shortages. CarterJMRN has been following these trends for over two decades now; a few key...
by carterjmrn | Jul 2, 2012 | Carter Group Viewpoints, Super Aged Society
Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by the huge and growing demographic of its aging society. With the most accelerated aging trend in the entire world, Japan’s...
by carterjmrn | Apr 5, 2010 | Aging Technology, Super Aged Society
Japan may be a long way from the 24-hour, drive-through pharmacies that one sees in the U.S., but a recent flurry of activity to create “new types of drugstores” shows that innovation is alive and well. Several large players last year announced their intentions to...
